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Prof. G Sunitha

Associate Professor

Department of Management Studies

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Information

Room No: 103 A +91-870-2462872 sunitha@nitw.ac.in Bio Sketch

    Key Notes

    • Journal(s): 5
    • Conference(s): 3
    • Book Chapter(s): 1

    9

    PUBLICATIONS

    5

    PROJECTS

    Research Areas

    Investments, Behavioral Finance & Sustainable Banking
    EDUCATION QUALIFICATION
    Degree Institute Year
    Doctor of Philosophy Kakatiya University 2011
    Master of Business Administration Kakatiya University 2000
    COURSES HANDLED
    Course L-T-P Credit Degree Level
    Human Resource Management(MS1476) 2-0-0 2 UG
    Legal Aspects of Business(MS17001) 2-0-0 2 PG
    Managerial Economics(MS16005) 3-0-0 3 PG
    Operations Management(SMM05) 3-0-0 3 UG
    Business Economics and Finance for Engineers(SM335) 3-0-0 3 UG
    Business Consulting(MS16018) 1-0-0 0.5 PG
    Financial Management(MS16004) 3-0-0 3 PG
    Financial Reporting and Analysis(MS16003) 3-0-0 3 PG
    Design Thinking(MS16015) 1-0-0 0.5 PG
    Engineering Economics and Costing(SM283) 3-0-0 3 UG
    Agile Project Management(SMM04) 3-0-0 3 UG
    Investment Analysis and Portfolio Management(SM6111) 2-2-0 2 PG
    Supply Chain Management(SM6102) 3-1-0 2 PG
    Business Consulting(SM6017) 2-2-0 2 PG
    Commodity and Financial Derivatives(SM6114) 2-2-0 2 PG
    Entrepreneurship(SM6104) 3-1-0 2 PG
    Design Thinking(SM6013) 2-2-0 2 PG
    Innovation Management(SM6064) 2-2-0 2 PG
    Marketing Metrics and Analytics(SM6461) 2-2-0 2 PG
    Digital HRM(SM6264) 2-2-0 2 PG
    Modern Banking Management(SM6162) 2-2-0 2 PG
    Financial Markets and Investment Analysis(SMM03) 3-0-0 3 UG
    Financial and Cost Accounting(SM5102) 2-2-0 2 PG
    Corporate Accounting(SM5107) 2-2-0 2 PG
    Business Research Methodology(SM5151) 2-2-0 2 PG
    International Business(SM5162) 3-1-0 2 PG
    RESEARCH IDs
    Google Scholar
    Google Scholar ID
    PUBLICATIONS
    Journal(s)
    Timekeepers of the Nations hasTimed Out: A Study on Sickness in HMT Watches, By G.Sunitha, Academic Publications Ltd., International Journal of Pure and Applied Mathematics, vol.Volume 119 No. 7, pp., 2018
    Investor’s Psychology in Investment Decision Making: A Behavioral Finance Approach, By G.Sunitha, Academic Publications Ltd., International Journal of Pure and Applied Mathematics, vol.Volume 119 No. 7, pp., 2018
    A Study on Financial Health Analysis and Factors Influencing Sickness in Priyadarshini Spinning Mills Ltd., By G.sunitha, Institute of Advanced Scientific Research (IASR), Journal of advanced research dynamical & Control Systems, vol.Vol. 9,, pp.P16-23,, 2017
    A Structural Equation Modeling Study on Factors Affecting Investment Decisions of Retail Investors in Telangana State., By G.Sunitha, Institute of Advanced Scientific Research (IASR), Journal of advanced research dynamical & Control Systems, vol.Vol. 9,, pp.P221- 230,, 2017
    “Goods and Service Tax (GST):As a New Path in Tax Reforms in Indian Economy”., By G.sunitha, Euro Asia Research and Publishing House, International Journal of Research in Finance and Marketing, vol.Vol. 7,, pp., 2017
    Conference(s)
    Cost Control and Cashflow Financial Challenges faced by Small Power Loom Units: A Study of Warangal District By G.Sunitha, FIDFP-2025, 2025
    Empowering MSMEs through FinTech and Alternative Financing Models By G.sunitha, ICSBPIM-2025, 2025
    Retirement Planning in the Digital Age: Tips for Millennials and Gen Z By G.Sunitha, RIIM-2025, 2025
    Book Chapter(s)
    A Study on the Relevance of Kautilya's Arthashastra in Moder Orginasational Leadership and Financial Governance By Sunitha in Sanskriti & Science Perspectives on Indian Knowledge System, Deep Science, Open Book Acess, 2025
    PROJECT / CONSULTANCY
    Second- Chance Entrepreneurship for Micro and Small Enterprises: Financial Revival and Social Reintegration under India's Insolvency and Bankruptcy Code Evidence from CGTMSE Support Model
    Role: Principal Investigator
    Type: Research
    Sponsor: Indian Council for Social Science Research
    Project Cost (INR): 1600000
    Date of Commencement: 15-03-2026  
    Duration: 24 Months
    Status: Ongoing
    Solar Powered Fertilizer Sprayer
    Role: Principal Investigator
    Type: Research
    Sponsor: Ministry of Human Resource Development ITT Delhi,UBA
    Project Cost (INR): 100000
    Date of Commencement: 29-05-2023   Date of Completion: 27-11-2024
    Duration: 18 Months
    Status: Completed
    Assessing the Impact and Challenges of Jan Aushadhi Yojana: A Study on Awareness, Affordability, and Quality of Generic Medicines in India
    Role: Co-Principal Investigator
    Type: Research
    Sponsor: ICSSR
    Project Cost (INR): 1400000
    Date of Commencement: 30-08-2023   Date of Completion: 30-04-2024
    Duration: 8 Months
    Status: Completed
    Bridging the gap of digital divide in Warangal urban region with reference to women
    Role: Principal Investigator
    Type: Research
    Sponsor: Indian Council for Social Science Research
    Project Cost (INR): 100000
    Date of Commencement: 11-01-2019   Date of Completion: 10-01-2020
    Duration: 12 Months
    Status: Completed
    Conducting Social Audit on CSR-CD Activities at Ramagundam
    Role: Principal Investigator
    Type: Consultancy
    Sponsor: NTPC Ramagudem
    Project Cost (INR): 258500
    Date of Commencement: 16-08-2018   Date of Completion: 30-04-2019
    Duration: 8 Months
    Status: Completed
    RESEARCH FELLOWS / PhD STUDENTS
    CONFERENCE / WORKSHOP / SYMPOSIUM / SHORT TERM COURSE / FACULTY DEVELOPMENT PROGRAMME
    ADDITIONAL RESPONSIBILITIES
    •  Head, Department of Management Studies (Continuing from July, 2024)
     Last updated on March 20, 2026