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Prof. Rahul Thangeda

PhD (National Institute of Technology Warangal)

Assistant Professor Gr-I

Department of Management Studies

Room No: MS205   +91-870-2462870
rahult@nitw.ac.in
8978264848 Edit Profile Bio Sketch

Research Areas

 Business Analytics 

 Consumer Behaviour 

 Marketing for a Better World 

  • Courses Handled
  • Research IDs
  • Selected Publications
  • Project/Consultancy
  • Current PhD Students
  • Awards and Accolades
  • Additional Responsibilities
  • Positive Wellbeing(MS16017)
  • Principles of Marketing(SMM01)
  • Management Theory and Practice(MS36064)
  • Marketing Management(SM395)
  • Business Analytics(MS16010)
  • Marketing Research(SM6413)
  • Integrated Marketing Communications(SM6411)
  • Strategic Management(SM5006)
  • Management Theory and Practice(SM4381)
  • Marketing Management for Waste(SM5031)
  • Management Theory and Practice(SM5101)
  • Positive Wellbeing(SM5106)
  • Programming for Data Analytics(SM5157)
  • Entrepreneurship(SM6104)
  • Business Analytics(SM5164)
  • Technology Management(SM6151)
  • ORC ID: 0000-0002-2609-2797
  • SCOPUS ID: 55872872100
  • Google Scholar ID: xm9LzJoAAAAJ


  • Unwrapped Voices: Thematic Mapping of Consumer Behavior at the Bottom of the Pyramid, By K Uttam, Rahul Thangeda, Routledge, Journal of Poverty, vol., pp.1-30, 2024
  • A neural network-based predictive decision model for customer retention in the telecommunication sector, By Rahul Thangeda, Niraj Kumar, Ritanjali Majhi, North-Holland, Technological Forecasting and Social Change, vol.202, pp.123250, 2024
  • Beyond the loom: understanding handloom product purchase motivations using the extended theory of planned behavior, By K Aruna, T Rahul, Emerald Publishing Limited , Research Journal of Textile and Apparel, vol., pp., 2024
  • Predicting thermophysical properties of alkanes and refrigerants using machine learning algorithms, By Kiran Rathod, Sai Charan Ravula, Prasanna Sai Chandra Kommireddi, Rahul Thangeda, Gota Kikugawa, Hari Krishna Chilukoti, Elsevier, Fluid Phase Equilibria, vol.578, pp.114016, 2024
  • Consumer behavior from the lens of Bottom of the Pyramid: literature review and future agenda, By Uttam, K., Rahul, T, Springer International Publishing, Management Review Quarterly, vol.NA, pp.1, 2023
  • Impact of Covid-19 Pandemic on The Higher Education Institutions in India: Perspectives of Faculty on Remote Teaching & Learning, By Rama Devi Vangapandu, Rahul Thangeda, Prachi Mishra, Association for the Advancement of Computing in Education (AACE), International Journal on E-Learning, vol.NA, pp.401-42, 2022
  • Analysis and prediction of COVID‐19 trajectory: A machine learning approach, By Ritanjali Majhi, Rahul Thangeda, Renu Prasad Sugasi, Niraj Kumar, John Wiley & Sons Ltd , Journal of Public Affairs, vol.21, pp.e2537, 2021
  • Antecedents of repurchase intentions in Indian e-commerce. , By Syed, H., Sudhakar, K. F., Rahul, T, Inderscience Publishers (IEL), International Journal of Business Information Systems, vol.38, pp.219, 2021
  • Development and Performance Evaluation of Nonlinear and Robust Adaptive Models for Customer Growth Prediction in Telecom Sector, By T. Rahul, R. Majhi, Inderscience, International Journal of Business Information Systems, vol.19(1), pp.1-18, 2015
  • An adaptive nonlinear approach for estimation of consumer satisfaction and loyalty in mobile phone sector of India, By T.Rahul, Ritanjali Majhi, Elsevier, Journal of Retailing and consumer services, vol.21(4), pp.570-580, 2014

Impact Assessment of CSR projects with RINL

  • Role Co-Principal Investigator
  • Type Consultancy
  • Sponsor Rashtriya Ispat Nigam Limited, Vishakapatnam
  • Duration 3 Months
  • Project Cost (INR) 141000
  • Status Completed

Transition to Remote Learning Due to Covid19 – The Experiences of Faculty of Higher Education Institutions in India

  • Role Co-Principal Investigator
  • Type Research
  • Sponsor Indian Council of Social Science Research (ICSSR)
  • Duration 6 Months
  • Project Cost (INR) 190000
  • Status Completed


Alok Mohan

  • Area of Research: Artificial Intelligence in Strategic Management

Anupam

  • Area of Research: Green Marketing

Aruna K

  • Area of Research: Thread of Change: Aligning Marketing Strategies with Consumer Buying Behaviour and Weaver Sustainability in the Handloom Industry

Hamid Suhail

  • Area of Research: Sustainable consumption

Kiran Babu M

  • Area of Research: Branding in Automobile Sector

Muhammed Althaf C K

  • Area of Research: Consumer Behaviour

Narayana Murthy

  • Area of Research: Quality Management

Ramanjaneyulu V

  • Area of Research: Consumer Behaviour in Mutual fund Markets

Uttam K

  • Area of Research: Duality of Deprivation and Desire: Consumer behaviour Insights from the Indian Urban Bottom of the Pyramid markets
  • Warden Institute Food Court(IFC-C) (July, 2023 - June, 2024)
  • Professor-In-Charge, Media Relations/Public Relations Officer(PRO) (July, 2022 - July, 2024)
  • Time Table Incharge (December, 2021 - December, 2024)