Information
Key Notes
- Journal(s): 16
- Conference(s): 1
- Book Chapter(s): 2
- PhD: Current - 6 Awarded - 2
- Event(s) Organized: Conference - 1 Workshop - 3 Short Term Course - 2 FDP - 1
19
PUBLICATIONS8
DOCTORAL STUDENTS2
PROJECTSResearch Areas
Business Analytics
Marketing for a Better World
EDUCATION QUALIFICATION
| Degree | Institute | Year |
|---|---|---|
| Doctor of Philosophy | National Institute of Technology Warangal | 2014 |
COURSES HANDLED
| Course | L-T-P | Credit | Degree Level |
|---|---|---|---|
| Positive Wellbeing(MS16017) | 1-0-0 | 0 | PG |
| Marketing Research & Analytics(MS67023) | 3-0-0 | 3 | PG |
| Marketing Management(MS16007) | 3-0-0 | 3 | PG |
| Marketing Management(SM395) | 3-0-0 | 3 | UG |
| Management Theory and Practice(MS16064 ) | 3-0-0 | 3 | PG |
| Principles of Marketing(SMM01) | 3-0-0 | 3 | UG |
| Management Theory and Practice(MS36064) | 3-0-0 | 3 | PG |
| Business Analytics(MS16010) | 3-0-0 | 3 | PG |
| Marketing Research(SM6413) | 2-2-0 | 2 | PG |
| Integrated Marketing Communications(SM6411) | 2-2-0 | 2 | PG |
| Strategic Management(SM5006) | 3-0-0 | 3 | PG |
| Marketing Management for Waste(SM5031) | 3-0-0 | 3 | PG |
| Management Theory and Practice(SM4381) | 3-0-0 | 3 | PG |
| Positive Wellbeing(SM5106) | 1-0-0 | 0 | PG |
| Management Theory and Practice(SM5101) | 2-2-0 | 2 | PG |
| Programming for Data Analytics(SM5157) | 0-1-2 | 1 | PG |
| Entrepreneurship(SM6104) | 3-1-0 | 2 | PG |
| Business Analytics(SM5164) | 2-2-0 | 2 | PG |
| Technology Management(SM6151) | 3-1-0 | 2 | PG |
RESEARCH IDs
ORC ID
SCOPUS ID
Google Scholar ID
PUBLICATIONS
Journal(s)
Conversational Artificial Intelligence for Customer Service Excellence: Integrating Bibliometric Analysis and Systematic Review,
By Pradhan M.;Gopal P.R.C.;Thangeda R.,
Taylor and Francis,
International Journal of Human Computer Interaction,
vol.,
pp.,
2025
Beyond the pyramid: exploring consumer preferences in low-income markets,
By Uttam K, Rahul Thangeda,
Emerald ,
Journal of Consumer Marketing,
vol.,
pp.,
2025
A neural network-based predictive decision model for customer retention in the telecommunication sector,
By Rahul Thangeda, Niraj Kumar, Ritanjali Majhi,
North-Holland,
Technological Forecasting and Social Change,
vol.202,
pp.123250,
2024
Beyond the loom: understanding handloom product purchase motivations using the extended theory of planned behavior,
By K Aruna, T Rahul,
Emerald Publishing Limited ,
Research Journal of Textile and Apparel,
vol.,
pp.,
2024
Predicting thermophysical properties of alkanes and refrigerants using machine learning algorithms,
By Kiran Rathod, Sai Charan Ravula, Prasanna Sai Chandra Kommireddi, Rahul Thangeda, Gota Kikugawa, Hari Krishna Chilukoti,
Elsevier,
Fluid Phase Equilibria,
vol.578,
pp.114016,
2024
Unwrapped Voices: Thematic Mapping of Consumer Behavior at the Bottom of the Pyramid,
By K Uttam, Rahul Thangeda,
Routledge,
Journal of Poverty,
vol.,
pp.1-30,
2024
Consumer behavior from the lens of Bottom of the Pyramid: literature review and future agenda,
By Uttam, K., Rahul, T,
Springer International Publishing,
Management Review Quarterly,
vol.NA,
pp.1,
2023
Impact of Covid-19 Pandemic on The Higher Education Institutions in India: Perspectives of Faculty on Remote Teaching & Learning,
By Rama Devi Vangapandu, Rahul Thangeda, Prachi Mishra,
Association for the Advancement of Computing in Education (AACE),
International Journal on E-Learning,
vol.NA,
pp.401-42,
2022
Analysis and prediction of COVID‐19 trajectory: A machine learning approach,
By Ritanjali Majhi, Rahul Thangeda, Renu Prasad Sugasi, Niraj Kumar,
John Wiley & Sons Ltd ,
Journal of Public Affairs,
vol.21,
pp.e2537,
2021
Antecedents of repurchase intentions in Indian e-commerce. ,
By Syed, H., Sudhakar, K. F., Rahul, T,
Inderscience Publishers (IEL),
International Journal of Business Information Systems,
vol.38,
pp.219,
2021
Development and Performance Evaluation of Nonlinear and Robust Adaptive Models for Customer Growth Prediction in Telecom Sector,
By T. Rahul, R. Majhi,
Inderscience,
International Journal of Business Information Systems,
vol.19(1),
pp.1-18,
2015
An adaptive nonlinear approach for estimation of consumer satisfaction and loyalty in mobile phone sector of India,
By T.Rahul, Ritanjali Majhi,
Elsevier,
Journal of Retailing and consumer services,
vol.21(4),
pp.570-580,
2014
Estimation of customer retention for Indian mobile telecommunication sector,
By M Ravindar Reddy, Srikanth Ganesh, T Rahul, Nandini Mann,
Inderscience Publishers Ltd,
International Journal of Business Information Systems,
vol.16,
pp.233-246,
2014
A study of gap analysis in hospitals and the relationship between patient satisfaction and quality of service in health care services,
By SK Francis, MK Rao, T.Rahul ,
International Journal of Research in IT Management,
International Journal of Research in IT Management,
vol.2(1),
pp.39-51,
2012
Investigation on Identification of profitable Target Markets for Indian Online Shoppers,
By R. Majhi, G. Panda, T. Rahul,
International Journal of Advances in Management, Technology and Engineering Science, ,
International Journal of Advances in Management, Technology and Engineering Science,
vol.6(11),
pp.,
2012
Investigation on Mobile Users’ Growth Prediction Performance in India,
By T. Rahul, R. Majhi ,
International Journal of Multidisciplinary Research,
International Journal of Multidisciplinary Research,
vol.1(3),
pp.99 -102,
2012
Conference(s)
Gaining Competitive Advantage Using Human Resource Management in Indian Construction Industry
By Shashank Kumar, Madhumathi Pasupathi, Rahul Thangeda,
National conference on Advances in Construction Materials and Management ,
2022
Book Chapter(s)
A review on detection of covid-19 patients using deep learning techniques
By Babita Majhi, Rahul Thangeda, Ritanjali Majhi in
Assessing COVID-19 and Other Pandemics and Epidemics using Computational Modelling and Data Analysis,
Springer International Publishing,
.,
2022
Management Education, Satisfaction, and Career Growth: A Perspective of Techno-Managers
By Merugu, Venugopal, and Rahul Thangeda in
Cases on Engineering Management Education in Practice,
IGI Global,
.,
2021
PROJECT / CONSULTANCY
Impact Assessment of CSR projects with RINL
Role:
Co-Principal Investigator
Type: Consultancy
Sponsor: Rashtriya Ispat Nigam Limited, Vishakapatnam
Project Cost (INR): 141000
Date of Commencement: 01-06-2022 Date of Completion: 01-09-2022
Duration: 3 Months
Status: Completed
Type: Consultancy
Sponsor: Rashtriya Ispat Nigam Limited, Vishakapatnam
Project Cost (INR): 141000
Date of Commencement: 01-06-2022 Date of Completion: 01-09-2022
Duration: 3 Months
Status: Completed
Transition to Remote Learning Due to Covid19 – The Experiences of Faculty of Higher Education Institutions in India
Role:
Co-Principal Investigator
Type: Research
Sponsor: Indian Council of Social Science Research (ICSSR)
Project Cost (INR): 190000
Date of Commencement: 01-03-2021 Date of Completion: 01-09-2021
Duration: 6 Months
Status: Completed
Type: Research
Sponsor: Indian Council of Social Science Research (ICSSR)
Project Cost (INR): 190000
Date of Commencement: 01-03-2021 Date of Completion: 01-09-2021
Duration: 6 Months
Status: Completed
RESEARCH FELLOWS / PhD STUDENTS
Current PhD Students
Alok Mohan
Area of Research:
Artificial Intelligence in Strategic Management
Anupam
Area of Research:
Green Washing
Kiran Babu M
Area of Research:
Role of Concierge Services in Building Brand Loyalty
Muhammed Althaf C K
Area of Research:
Minimalism
Narayana Murthy
Area of Research:
Pharma 4.0 Practices for Indian Pharmaceutical SMEs
Ramanjaneyulu V
Area of Research:
Consumer Behaviour in Mutual Fund Markets
Previous PhD Students
Uttam K
(2025)
Area of Research:
Duality of Deprivation and Desire: Consumer behaviour Insights
from the Indian Urban Bottom of the Pyramid markets
Aruna K
(2024)
Area of Research:
Thread of Change: Aligning Marketing Strategies with Consumer Buying Behaviour and Weaver Sustainability in the Handloom Industry
CONFERENCE / WORKSHOP / SYMPOSIUM / SHORT TERM COURSE / FACULTY DEVELOPMENT PROGRAMME
Machine Learning for Business Applications
24-Aug-2020
→
28-Aug-2020
Event Type:
Faculty Development Programme
Role: Co‑coordinator
Funding Agency: Self‑sponsored
Role: Co‑coordinator
Funding Agency: Self‑sponsored
Golbal Conference on Innovations in Management and Business
27-Jul-2021
→
28-Jul-2021
Event Type:
Conference
Role: Convenor
Funding Agency: Self‑sponsored
Role: Convenor
Funding Agency: Self‑sponsored
Advanced ESDP on “Digital Marketing”
03-Mar-2025
→
07-Mar-2025
Event Type:
Short Term Course
Role: Coordinator
Funding Agency: Ministry of MSME
Role: Coordinator
Funding Agency: Ministry of MSME
Advanced MDP on “Navigating Business Success through Networking, Strategy Implementation and Risk Management”
17-Feb-2025
→
24-Feb-2025
Event Type:
Short Term Course
Role: Co‑coordinator
Funding Agency: Ministry of MSME
Role: Co‑coordinator
Funding Agency: Ministry of MSME
Awareness Program 2 under ‘Design Component of MSME Innovative Scheme’
12-Mar-2024
→
12-Mar-2024
Event Type:
Workshop
Role: Co‑coordinator
Funding Agency: Mnistry of MSME
Role: Co‑coordinator
Funding Agency: Mnistry of MSME
Awareness Program 1 under ‘Design Component of MSME Innovative Scheme
04-Mar-2024
→
04-Mar-2024
Event Type:
Workshop
Role: Co‑coordinator
Funding Agency: Ministry of MSME
Role: Co‑coordinator
Funding Agency: Ministry of MSME
National Seminar on "Physical and Psychological Issues in Women : Management of Risks and Challenges Faced Before, During, and Postpartum Period"
21-Dec-2023
→
21-Dec-2023
Event Type:
Workshop
Role: Co‑coordinator
Funding Agency: National Commission for Women
Role: Co‑coordinator
Funding Agency: National Commission for Women
ADDITIONAL RESPONSIBILITIES
- Professor-In-Charge, Audio Visual Section (Continuing from July, 2025)
- Faculty Advisor, Management Studies Society (Continuing from July, 2024)
- Chief Executive Officer , NIT Warangal Innovation and Entrepreneurship Foundation (Continuing from March, 2024)
- Faculty Advisor, Entrepreneurship Summit 2024 - Organised by Innovation Garage of Dr. V. A. Sastry Centre for Innovation and Incubation (March, 2024 - March, 2024)
- Warden Institute Food Court(IFC-C) (July, 2023 - June, 2024)
- Professor-In-Charge, Media Relations/Public Relations Officer(PRO) (July, 2022 - June, 2025)
- Convenor, MBA Admissions (June, 2022 - June, 2024)
- Professor-In-Charge, Curriculum Development, Department of Management Studies (Continuing from June, 2022)
- Faculty Advisor, Cura'22 - National Level Management Event (March, 2022 - March, 2022)
- ERP Coordinator, Department of Management Studies (January, 2022 - July, 2024)
Last updated on December 13, 2025