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Prof. K Francis Sudhakar

Associate Professor

Department of Management Studies

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Information

Room No: MS104 +91-870-2462855 kfsudhakar@nitw.ac.in Bio Sketch

    Key Notes

    • Journal(s): 12
    • Conference(s): 10
    • Book Chapter(s): 1
    • PhD: Current - 5  Awarded - 3

    23

    PUBLICATIONS

    8

    DOCTORAL STUDENTS

    1

    PATENT

    Research Areas

    Advertising Management
    Consumer Behavior
    General Management
    Industrial Marketing
    Marketing Management
    Product Management
    Services Marketing
    EDUCATION QUALIFICATION
    Degree Institute Year
    Doctor of Philosophy Osmania University 2006
    Master of Business Administration Osmania University 1989
    COURSES HANDLED
    Course L-T-P Credit Degree Level
    Principles and practice of management for civil engineers(MS1263) 3-0-0 3 UG
    Principles of Marketing(MS1M01) 3-0-0 3 UG
    Consumer Behavior(MS67021) 3-0-0 3 PG
    Integrated Marketing Communications(MS67026) 3-0-0 3 PG
    Services Marketing(MS67022) 3-0-0 3 PG
    Marketing Management(MS16007) 3-0-0 3 PG
    Strategic Management(MS16006) 3-0-0 3 PG
    Consumer Behavior(SM6412) 2-2-0 2 PG
    Services Marketing(SM6416) 2-2-0 2 PG
    Product Management(SM6464) 2-2-0 2 PG
    Principles of Marketing(SMM01) 3-0-0 3 UG
    Marketing Management - I(SM5109) 3-1-0 2 PG
    Marketing Management - II(SM5154) 3-1-0 2 PG
    Strategic Management(SM5161) 3-1-0 2 PG
    RESEARCH IDs
    ORCID
    ORC ID
    PUBLICATIONS
    Journal(s)
    Showrooming and Webrooming: a literature review and future research agendas using TCCM approach., By Rajendra Kumar Gopi, K Francis Sudhakar , Springer Nature, Management Review Quarterly, vol., pp., 2026
    E-commerce adoption and sustainability with SMEs – An advanced bibliometric analysis., By Suraj Kumar and K Francis Sudhakar , International Academic Publishing House (IAPH), International Journal of Experimental Research and Review, vol.40, pp.24-40, 2024
    Technical factors impacting E-commerce adoption in MSMEs, especially the garment industry, By Suraj Kumar, K Francis Sudhakar, Inderscience Publishers, Int. J. of Electronic Marketing and Retailing, vol., pp., 2023
    Exploring Marketing Orientation of Employees in a Public Transport Organization: Evidence from Telangana State Road Transportation Corporation (TSRTC)”, By Thota Surya Kiran, K. Francis Sudhakar, Habeeb Syed,, TBJAM, Manager – The British Journal of Administrative Management, vol.58, pp.151, 2022
    Relationship of Demographic Characteristics, Age, Educational Qualification, Tenure in the Organization and Job Position of Employees with different dimensions of Market Orientation, By Thota Surya Kiran, K. Francis Sudhakar., Emerald Publishing , Central European Management Journal, vol.30, pp., 2022
    Antecedents of repurchase intentions in Indian e- commerce, By Habeeb Syed, K. Francis Sudhakar, T. Rahul, Inderscience Publishers, International Journal of Business Information Systems, vol.38, pp.2, 2021
    Online Shopping and its Impact on Customer satisfaction considering the Role of Respondents Trust and Gender Influence, By Habeeb Syed, K Francis Sudhakar, IJRTE, International Journal of Recent Technology and Engineering , vol.8, pp.2S4, 2019
    Analyzing Causality Among the Service Quality, Customer Satisfaction and Behavioral Intention Variables with Respect to E-Shopping. An Empirical Take, By Habeeb Syed, K Francis Sudhakar,, IGI Global, International Journal of Online Marketing , vol.9, pp.1, 2019
    A Study on Recession Marketing using Lean Technology, By K Francis Sudhakar, Habeeb Syed, Amit Sinha, IJMAS, International Journal of Management and Applied Science, vol.5, pp.3, 21 - 23, 2019
    A Comparative Study Between Flipkart and Amazon India, By K Francis Sudhakar, Habeeb Syed, AIJRRLSJM, AIJRRLSJM, vol.1, pp.8, 2016
    A study on work-life balance: A qualitative study, By K. Francis Sudhakar, M. Kameshwara Rao, B. Koteswara Rao Naik, GITAM, GITAM Journal of Management, vol.10, pp.145 - 153, 2012
    An empirical study of quality of health care services and patient satisfaction in private and public hospitals in Hyderabad, Andhra Pradesh, By K. Francis Sudhakar, T.Rahul, Asian Research Consortium, Asian Journal of Research in Business Economics and Management, vol.2, pp., 2012
    Conference(s)
    E-commerce adoption and sustainability with the SME's (Small and Medium Scale Enterprises) - A Bibliometric Analysis and Future Agenda By Suraj Kumar, K. Francis Sudhakar, Global Conference on Flexible System Management: Flexibility, Resilience & Sustainability, 2022
    Channel switching behavior: how does multi facets of perceived risk drive showrooming intension By Rajendra Gopi, K. Francis Sudhakar, Global Conference on Flexible System Management: Flexibility, Resilience & Sustainability, 2022
    Impact of Covid-19 on OTT Platforms and Future Business Scope By Ragaveena Bandari, K. Francis Sudhakar, GCIMB 2021, 2021
    Identification of factors that build customer satisfaction and loyalty in Indian telecom sector By K. Francis Sudhakar,, 48th IRF International Conference, 2018
    A study on recession marketing using lean technology By K. Francis Sudhakar, ACN- International Conference on Recent Developments in Social Science and Business Management (ICRDSSBM), 2018
    Identification of factors that build customer satisfaction and loyalty in Indian telecom sector By K. Francis Sudhakar, ARSSS 2018, 2018
    Investigating young generation behavior and perception towards green products By K. Francis Sudhakar, rd international conference on multidisciplinary research , 2018
    Online Consumer Behavior: A review & future research with respect to online shopping in India By Habeeb Syed, K. Francis Sudhakar, 4th Management Doctoral Colloquium organized by VGSOM, 2018
    nvestigating the effect of CRM on customer retention in healthcare industry. By K. Francis Sudhakar, IISTEM, 2018
    Identification of Service Quality factors, Consumer Behavioral Intentions and their influence on Online Consumer Buying Behavior in India By K. Francis Sudhakar, Habeeb Syed, International Conference on Marketing Challenges in Emerging Markets, 2017
    Book Chapter(s)
    A Review of Antecedents of Online Repurchase Behavior in Indian E-Commerce Paradigm Shift By Habeeb Syed, K Francis Sudhakar, in Handbook of Research on Social and Organizational Dynamics in the Digital Era, IGI Global, Handbook, 2019
    Patent(s)
    Multi-agent generative ai business strategy simulation engine for experiential mba training. (IN202641050916 A1)
    PROJECT / CONSULTANCY
    RESEARCH FELLOWS / PhD STUDENTS
    Current PhD Students
    Gopi Rajendra
    Area of Research: Marketing
    K Gowri Shankar
    Area of Research: International Trade
    LAKAVATH ANILKUMAR
    Area of Research: Marketing Management
    SHARATH CHANDAR REDDY C (Part Time)
    Area of Research: Marketing/Entrepreneurship
    T.V.S Vasudeva Rao
    Area of Research: Marketing
    Previous PhD Students
    Suraj Kumar (2025)
    Area of Research: Marketing
    T. SURYA KIRAN (2023)
    Area of Research: Market Orientation and Work Performance of TSRTC
    Habeeb Syed (2019)
    Area of Research: Consumer Behavior & Repurchase Intentions of Online Customer
    CONFERENCE / WORKSHOP / SYMPOSIUM / SHORT TERM COURSE / FACULTY DEVELOPMENT PROGRAMME / GIAN
    ADDITIONAL RESPONSIBILITIES
    •  Faculty Coordinator - Centre for Alumni Relations & Centre for International Relations for the Department of Management Studies (Continuing from July, 2022)
    •  CURA (Management Fest) faculty coordinator (July, 2019 - June, 2020)
    •  Faculty Coordinator for Final Projects (July, 2019 - June, 2020)
    •  CURA (Management Fest) faculty coordinator (July, 2016 - June, 2017)
    •  Faculty Coordinator for MBA II (July, 2016 - June, 2017)
    •  Faculty Coordinator for MBA I (July, 2015 - June, 2016)
    •  Faculty Coordinator for MBA II (July, 2015 - June, 2016)
    •  Member DAC (July, 2015 - June, 2017)
    •  PRO (March, 2014 - January, 2017)
    •  Abhiyan Club Faculty coordinator (July, 2013 - June, 2017)
    •  Library Coordinator (July, 2013 - June, 2014)
    •  Hostel Warden (July, 2012 - June, 2014)
    •  CURA (Management Fest) faculty coordinator (July, 2012 - June, 2013)
    •  Faculty Coordinator for Final Projects (July, 2012 - June, 2013)
    •  Faculty Coordinator for Summer Projects (July, 2010 - June, 2011)
     Last updated on July 9, 2026